Spokesperson Training

Our media relations training is tailored for those who are required to give interviews as part of their job. Offered in person or remotely, our training program uses proven learning methods that allow participants to master interview techniques once and for all.

For most people, addressing the media is understandably an intimidating experience. But if you’re well prepared, you’ll reap the benefits.

AUCOIN Strategy & Communication offers comprehensive media relations training that will help you uncover your strengths, and identify and enhance areas needing improvement. Our Spokesperson Training covers all the best practices and addresses the following topics :

• Understanding media expectations

•  Developing compelling messages 

• Responding effectively to difficult questions 

• Mastering non-verbal language 

• And much more! 

Our Spokesperson Training is provided by Public Relations professionals and experienced journalists who have hundreds of interviews under their belt.

Contact us to learn how we can help you improve your media relations skills.