The Art of Declining an Interview Request

Is there added value in sharing my point of view? Could the interview tarnish my reputation or that of my company? Whether you decide to comment or not, responding quickly to a media request is, according to Michael Perry, Vice President of External Communications at a major U.S. firm, important, even if it's just to say "no comment." Familiarize yourself with the thought process behind your PR specialist's decision-making in this article from PR Daily.