What Will Be the Public Relations Trends in 2025 ?

How will public relations reinvent itself in 2025 in a world where information is fragmenting at lightning speed ? The rise of independent journalism, the increasing use of AI for hyper-targeted pitches and the growing importance of authentic communication are transforming public relations strategies. In this context, brands will need to combine transparency, hard-hitting visual content and a more direct approach via company founders and executives. Discover PR experts predictions for 2025 in this PR Daily article.